Sunday 17 August 2014

Podcast Episode 22 : Get a Handle on the Account with the Right Metrics

Podcast Episode 22 : Get a Handle on the Account with the Right Metrics

The conversion rate is the old war horse of online advertising. It has a strong connection with cost per acquisition and that spells cash. The account manager should be aware of a given account’s foundation rate for conversion. Other figures such as the cost per acquisition will move in the same rhythm as the conversion rate. The base data gives an idea of what conversion rate is, assuming that nothing has played a marked difference on the figures. However, if there is a noticeable change, either over time, or suddenly, to the conversion rate, there may be problems starting to surface that may need correction. Such remedial action should of course check on surface or technical items before going deep into issues that are affecting what is affecting performance.  Those corrections can be used to assure good returns elsewhere.

Source: http://ppcadsthatsell.com/get-handle-account-right-metrics/


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