Podcast Episode 27 : Mobile Conversion Tracking Made Easy

Podcast Episode 27 : Mobile Conversion Tracking Made Easy

Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible. One feature is cross device conversions that will be trackable....

Source: http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/

Podcast Episode 26 : You Get Even Better Data with Facebook Reports

Podcast Episode 26 : You Get Even Better Data with Facebook Reports

Facebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day it was introduced to the general public. It has friends and accounts well over 1 billion all over the world. No advertising executive in his or her right mind is going to ignore Facebook.

Source: http://ppcadsthatsell.com/get-even-better-data-facebook-reports/

Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook

Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook

There are a number of social media platforms that will attract a select audience. Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a lot of tech wizards will hang out. However, social media marketing has developed and other platforms are offering the tools to gain audiences.

Source: http://ppcadsthatsell.com/target-crowd-custom-audience-facebook/