Podcast Episode 14: Generating A Knockout Keyword List

Episode 14: Generating A Knockout Keyword List

You already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type into the search box to get their favorite search engine. It is also the words that the search engines use to determine how to rank your site. If you find yourself struggling to choose the right keywords, make sure you are aware of the tools that are available for you to use.

The Company’s Website
Think Like Your Users
Use Tools

Source: http://ppcadsthatsell.com/generating-knockout-keyword-list/

Podcast Episode 13: 6 Top Secret Stops to A Successful PPC Campaign

Episode 13: 6 Top Secret Stops to A Successful PPC Campaign

If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different when planning a PPC campaign. You need to understand the roadmap so that you can get to your final destination of the best campaign ever.

1. Set Your Objective
2. Find Your Customer’s Pain
3. Create A Story
4. Create Your PPC Ad
5. Run Congruence
6. Arrival
Source: http://ppcadsthatsell.com/6-top-secret-stops-successful-ppc-campaign/

Podcast Episode 12: 4 Factors You Must Consider When Creating a Landing Page

Episode 12: 4 Factors You Must Consider When Creating a Landing Page

The landing page is one of the most important things that you will create. The page needs to promote your product, without being sounding like you are selling. Therefore, before you write your next landing page, make sure to consider if it is reliable, factual, informative and accurate.
1. Reliable
2. Factual
3. Informative
4. Accurate

Source: http://ppcadsthatsell.com/4-factors-must-consider-creating-landing-page/

Podcast Episode 11: 4 Steps to Raise Your Quality Score

Episode 11: 4 Steps to Raise Your Quality Score

The higher your quality score, the less you will need to bid on a PPC keyword. In addition, the higher your quality score, the lower the cost of conversion. When you have a higher quality score, your return on investment instantly goes up. Therefore, it pays dividends to raise this number. When looking to raise your score, make sure to consider these four areas.

1. Keyword Research
2. Keyword Organisation
3. Refine Always
4. Optimize

Source: http://ppcadsthatsell.com/4-steps-raise-quality-score/

Podcast Episode 10: 7 Steps to Creating An Award Winning Blog

Episode 10:  7 Steps to Creating An Award Winning Blog


Henry Ford is credited with creating the first automobiles, and yet he said, “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work”. It is the same way when you are choosing to create a blog. You need not create something new, but you must take the work of those who have gone before you and put it together in a way that will impress your customers. If you follow these seven simple steps, then you will be successful at doing that.

Step 1: Own Your Own Domain Name
Step 2: Use A WordPress Template
Step 3: Choose Your Medium
Step 4: Just Do It
Step 5: Make it Easy to Share
Step 6: Build Credibility
Step 7: Allow Comments


Source: http://ppcadsthatsell.com/7-steps-creating-award-winning-blog/

Podcast Episode 9: 3 Ways to Create a Keyword List

Episode 9: 3 Ways to Create a Keyword List

Google earns over $32.2 billion dollars each year in advertising revenue from Google AdWords. Therefore, it is vital to choose the correct keywords so that you are winning as many bids as possible. In order to build your keyword list, it is vital to consider three important factors.

1 Relevant
2 Exhaustive
3 Expansive

Source: http://ppcadsthatsell.com/3-ways-create-keyword-list/

Podcast Episode 8: Cost Per Conversion or Return On Investment?

Episode 8: Cost Per Conversion or Return On Investment?

Many people who are trying to analyze their first AdWords accounts become confused about which way they should measure their account level so that they can make adjustments at the keyword level. There are basically two choices; cost per conversion and return on ad spend. Understanding the difference in the two will allow you to understand which the best choice is for you. Remember, however, that they are not inclusive, so you should look at the other indicator at times.....

Source:  http://ppcadsthatsell.com/cost-per-conversion-return-investment/

Podcast Episode 7: Get Out Of Your Photo Rut

Episode 7: Get Out Of Your Photo Rut

Many people spend hours trying to find the right graphic to illustrate their ads. If you have encountered this problem, then you may be stuck thinking about graphics always in the same way. If this sounds like you, then try experimenting with some new ideas.

Provider’s Portrait

If your business relies on personal service, then consider using your own photo. When people see you while familiar things surround them, it creates a sense of trust. When people trust the provider, sales naturally increase....

Source: http://ppcadsthatsell.com/get-photo-rut/

Podcast Episode 6: 5 Social Media Sites You Should Be Using

Episode 6: 5 Social Media Sites You Should Be Using

It is vital that you know where your target audience heads to when they are using the Internet. There are literally hundreds of social media sites, but it is impossible for most business people to create custom content for each of them. When arming yourself with this information, you are able to create your brand quicker, recover former clients who may have forgotten about your product and segment your audience based on their preferences. When looking at social media sites, make sure to consider these five choices....

Source: http://ppcadsthatsell.com/5-social-media-sites-using/

Podcast Episode 5: 3 Important Factors to Developing Successful Web Pages

Episode 5: 3 Important Factors to Developing Successful Web Pages

85 per cent of the people in the United Kingdom use Google. If you are creating a web page, it is vital that your page appears in the top position when people search for a term, but getting there is not always easy. The reward, however, is very big as the top position gets over 34 per cent of the clicks, followed by 12 per cent for the number two position and 9 per cent for the number three position. While Google will never announce exactly how to get your site to be number one, there are some factors that will definitely help...

Source: http://ppcadsthatsell.com/3-important-factors-developing-successful-web-pages/