Episode 15: 5 Ways to Conquer a PPC Campaign
No matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable temptation to make radical changes to better adapt, but it might not really be necessary. Within existing campaigns there are points of light where immediate figures can be generated that increase the bottom line. Account managers must be willing to look back a moment before just surging forward.
No matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable temptation to make radical changes to better adapt, but it might not really be necessary. Within existing campaigns there are points of light where immediate figures can be generated that increase the bottom line. Account managers must be willing to look back a moment before just surging forward.
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