Podcast Episode 27 : Mobile Conversion Tracking Made Easy

Podcast Episode 27 : Mobile Conversion Tracking Made Easy

Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible. One feature is cross device conversions that will be trackable....

Source: http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/

Podcast Episode 26 : You Get Even Better Data with Facebook Reports

Podcast Episode 26 : You Get Even Better Data with Facebook Reports

Facebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day it was introduced to the general public. It has friends and accounts well over 1 billion all over the world. No advertising executive in his or her right mind is going to ignore Facebook.

Source: http://ppcadsthatsell.com/get-even-better-data-facebook-reports/

Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook

Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook

There are a number of social media platforms that will attract a select audience. Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a lot of tech wizards will hang out. However, social media marketing has developed and other platforms are offering the tools to gain audiences.

Source: http://ppcadsthatsell.com/target-crowd-custom-audience-facebook/

Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!

Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!

Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is nothing short of amazing.....

Caution is something that people new to Adwords almost always use. The problems surface with those who have gotten so familiar with this tool, that they make careless mistakes. A rule of thumb is that you are never a complete master of any marketing tool. Consequently, you must always be careful with what you are doing. It means periodically quizzing yourself on the various elements of Adwords. That way, you know immediately what has to be used. It also means you are able to use it correctly.

Source: http://ppcadsthatsell.com/aint-party-aint-disco-adwords-important/

Podcast Episode 23 : Awfully Big Changes to Ad Rank

Podcast Episode 23 : Awfully Big Changes to Ad Rank

Change really is the only constant in this world and that includes advertising campaigns. If you are comfortable with the way Google determined Ad Rank, you have to accept that things changed radically several months ago. Google now doesn’t just consider the bid and the Quality Score. The expected performances of the ad extensions are now going to be part of the arithmetic. Please don’t pretend that changes are novel to Google. They have been doing it with Ad Rank all along.

Source: http://ppcadsthatsell.com/awfully-big-changes-ad-rank/

Podcast Episode 22 : Get a Handle on the Account with the Right Metrics

Podcast Episode 22 : Get a Handle on the Account with the Right Metrics

The conversion rate is the old war horse of online advertising. It has a strong connection with cost per acquisition and that spells cash. The account manager should be aware of a given account’s foundation rate for conversion. Other figures such as the cost per acquisition will move in the same rhythm as the conversion rate. The base data gives an idea of what conversion rate is, assuming that nothing has played a marked difference on the figures. However, if there is a noticeable change, either over time, or suddenly, to the conversion rate, there may be problems starting to surface that may need correction. Such remedial action should of course check on surface or technical items before going deep into issues that are affecting what is affecting performance.  Those corrections can be used to assure good returns elsewhere.

Source: http://ppcadsthatsell.com/get-handle-account-right-metrics/

Podcast Episode 21 : Bad Data, Poor Decisions Be Careful What You Watch

Episode 21 : Bad Data, Poor Decisions  Be Careful What You Watch

Nobody in their right mind wants to do shoot in the dark advertising. There is simply too much chance of poor figures and wasted money to arbitrarily post an advertisement and see what happens. It is why ad testing is done; to narrow the probability of poor sales figures and increase the chances of strong revenue the same time. When advertising manager must keep in mind is that ad testing is like any other statistical tests. Data problems can cause nightmares.

Google allows for some very sophisticated testing of ads that can uncover a great deal of information. However, the old adage of “garbage in, garbage out” will apply to any ad testing. It is how the data is gathered and then interpreted. Here are some externalities that can affect the data collected in any ad testing

Source: http://ppcadsthatsell.com/bad-data-poor-decisions-careful-watch/

Podcast Episode 20: Your Ad Tests are Going to Need Solid Metrics

Episode 20: Your Ad Tests are Going to Need Solid Metrics

Tight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an advertising campaign to be more rifled and less of a scatter gun affair. Optimal outcomes happens when the testing shows there is one particular ad that really sells and causes major profits to be generated. That is something any advertising manager wants to have happen. The concept of testing is pretty straightforward. You can have several ads running simultaneously and check the results to see which one is the best. That essentially is what Ad testing is all about.

Source: http://ppcadsthatsell.com/ad-tests-going-need-solid-metrics/

Podcast Episode 19: Developing a PPC Bidding Strategy? The Basics Matter

Episode 19: Developing a PPC Bidding Strategy? The Basics Matter

Advertising mavens love to talk about strategy and of the nuances used to get things perfectly right. That’s great for academic discussions and perhaps a few white papers, but most people in the trenches want information that is going to help direct activity and produce positive results. This means taking a look at the basics and that is true for any PPC bidding strategy. The fundamentals are going to be extremely important...


Source: http://ppcadsthatsell.com/developing-ppc-bidding-strategy-basics-matter/

Podcast Episode 18: CPA Bidding Can be Even More Effective for You

Episode 18: CPA Bidding Can be Even More Effective for You

Google CPA bidding definitely has its good points but unfortunately the benefits can be very short-term. The bidding conducted will be useful but when the statistics are new then the bids have to be submitted once again. That can be the case with placements, landing pages, and any other data point that is within the given account. Data changes can disrupt things a little bit. Unlike landing pages, bids do not have a long-term life. Consequently, bids should be considered only something that will provide a brief positive result in the course of events... 

Source: http://ppcadsthatsell.com/cpa-bidding-can-even-effective/

Podcast Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative?

Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative?

Advertising campaigns have to have a sharp eye focused on the budgets. Audiences have to be investigated and AdWords constructed from site URLs.  All are part of proactive strategies to build and cultivate a steady increase in the audience and visitors to the web location. Unique tactics are part of advertising and while everybody wants to think positive, there are few negative ideas that can save money and produce desired results. They revolve around the concept that Re marketing for Search is much more than a means of using search keywords for targeting audiences....

Source: http://ppcadsthatsell.com/anyone-interested-saving-money-bit-negative/

Podcast Episode 16: Estimated Total Conversion Packs a Profitable Punch

Episode 16: Estimated Total Conversion Packs a Profitable Punch

Advertisers who use conversion tracking in AdWords now have a better tool to get a more complete understanding of the conversions that are the result of using AdWords. It is called Estimated Total Conversions and permits an advertiser to not only see daily conversions such as online sales, but also new conversion types that occur including calls and cross-device conversions.

We know from market activity that consumers don’t stand still for very long. They are all over the board and they are connected to any number of devices with which to shop. That is great for business because it means that a person isn’t restricted to walking into a store or using a PC to make a transaction. At the same time, it can be a maddening experience. The same consumer that starts a purchase on a mobile application could easily finish it on a tablet. This can get very confusing particularly during holiday shopping seasons. What is great about estimated total conversions is that it offers the opportunity to better understand consumer behaviors with some insights that are derived from such activity. It can clearly have a positive benefit for measuring the results of any campaign, or period of activity.

Source: http://ppcadsthatsell.com/estimated-total-conversion-packs-profitable-punch/

Podcast Episode 15: 5 Ways to Conquer a PPC Campaign

Episode 15: 5 Ways to Conquer a PPC Campaign

No matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable temptation to make radical changes to better adapt, but it might not really be necessary. Within existing campaigns there are points of light where immediate figures can be generated that increase the bottom line. Account managers must be willing to look back a moment before just surging forward.

Source: http://ppcadsthatsell.com/5-ways-conquer-ppc-campaign/

Podcast Episode 14: Generating A Knockout Keyword List

Episode 14: Generating A Knockout Keyword List

You already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type into the search box to get their favorite search engine. It is also the words that the search engines use to determine how to rank your site. If you find yourself struggling to choose the right keywords, make sure you are aware of the tools that are available for you to use.

The Company’s Website
Think Like Your Users
Use Tools

Source: http://ppcadsthatsell.com/generating-knockout-keyword-list/

Podcast Episode 13: 6 Top Secret Stops to A Successful PPC Campaign

Episode 13: 6 Top Secret Stops to A Successful PPC Campaign

If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different when planning a PPC campaign. You need to understand the roadmap so that you can get to your final destination of the best campaign ever.

1. Set Your Objective
2. Find Your Customer’s Pain
3. Create A Story
4. Create Your PPC Ad
5. Run Congruence
6. Arrival
Source: http://ppcadsthatsell.com/6-top-secret-stops-successful-ppc-campaign/